Splunk’s transformational journey to enhanced ROI

Key challenges

With an overall goal of increasing its Marketing Contributed Pipeline (MCP), Splunk faced four key challenges: distributing efficient global paid media spend, enhancing business processes, scaling in-house services, and improving results.

Key results

With Accelera’s help, Splunk enhanced visibility on results, enabling informed decision-making on a global scale. This collaboration led to improved partnerships with media partners and internal stakeholders through presenting performance data, resulting in real-time campaign optimization as well as time and cost savings.

Splunk aimed to improve visibility into the results of its digital demand generation campaigns to achieve greater ROI. With a non-fees, in-house agency model, Accelera stepped in to help.

Conclusion

Enhanced campaign visibility: Splunk’s game-changing transformation

Optimizing visibility has been the driver of Splunk’s transformation, with personalized CRM dashboards providing deeper insights into crucial performance indicators. Accelera’s streamlined workflows and improved efficiency have revolutionized Splunk’s digital demand generation efforts.

“Accelera is on the frontline of how data is being used internally, making sure the regional marketing teams are comfortable with the ongoing results and how their content and media partners choices are performing, month over month.”

- Rachel Fleming, Senior Digital Marketing Manager for EMEA at Splunk

“Working with Accelera has been fantastic for us because their team of experts helps us identify our highest quality leads and media partner performers, while also using data to retrieve lead replacements where necessary.”

- Jillian Schwantz, Senior Digital Marketing Manager at Splunk