Proofpoint unlocks ROI excellence with real-time optimisation
Key challenges
Proofpoint, a leader in cybersecurity, sought to scale its digital demand generation activities while addressing 3 critical challenges:
Visibility into ROI: the team could not fully track the results of their content syndication campaigns, making it difficult to quantify success and justify investment.
Real time optimisation: without live reporting, Proofpoint struggled to collaborate effectively with media partners to make in-campaign adjustments and enhance performance.
Team integration: to achieve seamless marketing operations, Proofpoint needed a partner that could act as an extension of its internal team, providing the same level of commitment and collaboration.
Solutions and approach
Partnering with Accelera, Proofpoint transformed its approach to content syndication. Accelera provided:
Real-time visibility: customised dashboards that offered clear insights into ROI and campaign performance metrics, both internally and externally.
Live reporting for media partners: shared performance data enabled in-campaign optimisations, ensuring media spend was allocated effectively.
Integrated support: Accelera operated as an internal team member, delivering strategic guidance and operational excellence.
Key results
Proofpoint achieved exceptional outcomes through its partnership with Accelera:
Enhanced ROI tracking: Proofpoint gained deep, actionable insights into content syndication performance, with clear metrics to drive decision-making.
In-campaign optimisation: real-time performance data shared with media partners allowed for strategic adjustments that enhanced campaign results.
Budget recovery: Accelera identified and replaced underperforming leads, resulting added value equivalent to 11% of the total budget.
Outstanding ROI: with a return on investment exceeding 300%, Proofpoint maximised the impact of its marketing spend while improving operational efficiency.
“Partnering with Accelera was a transformative experience for Proofpoint. Their seamless collaboration, real-time insights, and optimisations redefined how we approached content syndication. Accelera became a true extension of our team, turning challenges into successes and delivering exceptional results that exceeded our expectations.”
Outcome highlights
Database growth: campaign efforts generated 5,670 net new records and re-engaged 3,893 existing contacts, contributing to 59% net new prospects.
Pipeline success: 14 opportunities were generated, with 11 advancing to stage 3 or higher, representing an estimated ARR of $1,052,622.
Budget optimisation: replacements and live optimisations helped recover 11% of the budget.
Conclusion
Proofpoint’s transformation from limited visibility to data-driven success
Through its partnership with Accelera, Proofpoint overcame key challenges to achieve exceptional marketing performance. Real-time visibility into content syndication campaigns, coupled with live reporting and in-campaign optimisations, drove remarkable results. Acting as an extension of the Proofpoint team, Accelera not only streamlined operations but also delivered unparalleled ROI, surpassing 300%.
Proofpoint’s journey highlights the value of data-driven marketing, agile decision-making, and collaborative partnerships in achieving transformational success.