Privacy Policy
BACKGROUND:
Welcome to www.accelera-agency.com and Accelera Agency. At Accelera Agency, we take the protection of your data very seriously. In the following, we explain what information we collect when you use our website and services, and how it is used.
The Basics
What law applies?
Our use of your personal data is subject to both the UK`s Data Protection Act (“DPA”) and the EU General Data Protection Regulation (“GDPR”), and of course we process your personal data accordingly.
What is personal data?
Personal data is any information about personal or factual circumstances that relate to a person. This may include name, date of birth, email address, postal address or telephone number, but also online identifiers such as IP addresses or device IDs.
What is processing?
"Processing" is any operation or set of operations that is performed on personal data, whether or not it is done automatically. The term is broad and covers virtually any handling of data.
Who is responsible for data processing?
The responsible party within the meaning of the DPA and the GDPR is Accelera Agency Ltd of Foundry Building, 2 Smiths Square, 77 Fulham Palace Road, W6 8AF, London (“Accelera Agency”, “we”, “us”, “our”). If you have any questions or wish to exercise your rights, please contact us.
What are the legal bases for processing?
According to the DPA and the GDPR, we should have at least one of the following legal bases to process your personal data:
To fulfil contractual obligations
(The purposes of the data processing are primarily based on the services we provide).
In connection with our legitimate interests.
(Where necessary, we process your data beyond the actual performance of the contract to protect legitimate interests of us or third parties. Examples include:
Ensuring IT security and IT operations,
Corporate governance measures and further development of our services,
defence against claims by third parties and
Enforcement of our own claims).
Based on your consent
(If you have given us your consent to process personal data for specific purposes).
To comply with legal obligations.
(Processing to comply with our legal obligations.)
Am I obliged to provide data?
In the context of our business relationship, you are only obliged to provide personal data that is required for the establishment, implementation and termination of a business relationship or that we are legally obliged to collect. Without this data, we usually have to refuse to conclude a contract or can no longer fulfil an existing contract and may have to terminate it.
Data that we collect automatically
Log data
Each time you visit our website, our system automatically collects the following data from the visiting device and stores it in a so-called log file: (i) name of the file accessed, (ii) date and time of the visit, (iii) amount of data transferred, (iv) notification of successful retrieval, type of browser and version used, (v) IP address (identification of the user's device), (vi) operating system of the visiting device, (vii) Internet service provider of the visiting device, (viii) website from which you access our website, and (ix) which pages of our website you access. The legal basis for this processing is our legitimate interest.
Hosting
The hosting services used by us for the purpose of operating our website is Squarespace, Inc. In doing so Squarespace, processes inventory data, contact data, content data, usage data, meta data and communication data of customers, interested parties and visitors of our website and services, on the basis of our legitimate interests in an efficient and secure provision of the website and services in conjunction with the provision of contractual services and the conclusion of the contract for our services, including but not limited to our services).
Content Management System
We use the Content Management System (CMS) of Squarespace to publish and maintain the created and edited content and texts on our website. This means that all content and texts submitted to us is transferred to Squarespace. This represents a legitimate interest.
Fonts
We have integrated Google Fonts by Google LLC. To enable the display of fonts, a connection to Google’s server is established when my website is accessed. This enables Google to determine which website sent the request and to which IP address the display of the font is to be transmitted. The integration is based on our legitimate interest.
Economic analyses and market research
For business reasons, we analyse the data we have on web and server traffic patterns, website interactions, browsing behaviour etc. The analyses serve us alone and are not disclosed externally and processed using anonymous analyses with summarised and or anonymized values. For this purpose we use Google Analytics by Google. The legal basis is our legitimate interest and your consent. For further information on our use of Google Analytics, please refer to our Cookie Policy.
Google reCAPTCHA
We also use Google's reCAPTCHA from Google to check whether data input is made by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis begins automatically as soon as you enter our website. The legal basis for using reCAPTCHA is our legitimate interest.
Google Tag Manager
We use Google Tag Manager, which allows website tags to be managed via an interface. The Google Tag Manager only implements tags. No cookies are set, and no Personal Data is collected. Google Tag Manager triggers other tags that may collect data but does not itself access this data. The legal basis for using Google Tag Manager is our legitimate interest.
Cookies
We use so-called cookies on our website. Cookies are pieces of information that are transmitted from our web server or third-party web servers to your web browser and stored there for later retrieval. Cookies may be small files or other types of information storage. There are different types of cookies: i) Essential Cookies. Essential cookies are cookies to provide a correct and user-friendly website; and ii) Non-essential Cookies. Non-essential Cookies are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (“analytical” cookies) or cookies used to display advertisements to you (“advertising” cookies).
As set out in the UK`s Privacy and Electronic Communications Regulations (“PECR”) and the EU`s Privacy and Electronic Communications Directive (“PECD”), we need to obtain consent for the use of Non-essential Cookies. For further information on the cookies we use, please refer to our Cookie Policy. The legal basis for processing is our legitimate interest and your consent.
Cookie consent
Our website uses a cookie consent tool to obtain your consent to the storage of cookies and to document this consent. When you enter our website, the following Personal Data is transferred to us: a) Your consent(s) or revocation of your consent(s); b) Your IP address; c) Information about your browser; d) Information about your device; d) Time of your visit to our website. The basis for processing is our legitimate interest and your consent.
Links to other websites
Please note that if you use a link from our website to a third-party website, that third-party may also set new cookies that are not covered by this policy. In such cases, we recommend that you read the cookie policy on the third-party website itself.
Data we collect directly
Contact and Callback request
The processing of personal data depends on the nature of your contact. In addition to your name and email address, IP address or phone number, we usually collect the context of your message, which may also contain certain personal data. The personal data collected when you contact us is used to process your request, and the legal basis is your consent.
We are present on social media (currently LinkedIn). If you contact or connect with us via social media platforms, we and the relevant social media platform are jointly responsible for the processing of your data and enter into a so-called joint controller agreement. The legal basis is our legitimate interest, your consent or, in some cases, the initiation of a contract.
When you use our services
We process your data in the context of the provision of our services, and for the initiation and execution of the contractual relationship existing between you and us.
If you have contracted us to provide a service, we process your data (if provided: Name, contact details (email address and telephone number), address, and all information required in the context of the performance of the services including health data in accordance with the DPA and GDPR, exclusively for the purpose of processing and handling the contractual relationship.
Some of the Personal Data you provide may be considered “special” or “sensitive”. This includes Personal Data concerning for example your health, racial or ethnic origins, sexual orientation, and religious beliefs. By choosing to provide this data, you consent to our processing of that data. The legal basis for the processing of your Special Category Data is the establishment and implementation of the user contract for the use of the service as well as your consent. You may withdraw your consent and request us to stop using and/or disclosing your personal and Special Category Data by submitting your request to us.
Our employees will also have access to data that you knowingly share with us for technical support or to import data into our services. We communicate our privacy and security guidelines to our employees and enforce privacy safeguards strictly.
Data management and customer support
For optimal data management and customer support, we store the data related to your contract with us in our Pipedrive based customer relationship management solution. This data processing is based on our legitimate interest in providing our customer service.
Administration, financial accounting, office organisation, contact management.
We process data in the context of administrative tasks and the organisation of our business and compliance with legal obligations, such as archiving. In this context, we process the same data that we process in the provision of our contractual services. The processing bases are our legal obligations and our legitimate interest.
Newsletter
If you subscribe we will use your name, email address, and phone number to send you information about us, our promotions, news etc.. You can find an unsubscribe link at the end of each newsletter. The legal basis is your consent.
Downloading our Studies, Resources and Publications
When you go ahead and download our studies, resources and publications, your IP address is requested and logged for documentation purposes through our Squarespace. This is a mere technical process and required to make our studies, resources and publications available for download to your device or depending on your browser available for viewing. The basis for this storage is the provision of a contract and our legitimate interest.
Podcasts
If you are interested in or want to listen to the podcasts we mention in our blog, Audioboom will becomes aware of your IP address when you are listen to that podcast on our website and if you are listening to that podcast on Audioboom`s website you will be redirected to Audioboom. Being redirected requires your i) IP address; and ii) other technical data related to your access to be disclosed, which is subject to Audioboom`s Privacy Policy and we have no influence over their privacy practices.
Marketing
If you have given us your separate consent to process your data for marketing and promotional purposes, we are entitled to contact you for these purposes through the communication channels for which you have given your consent.
You may give us your consent in a variety of ways, such as by checking a box on a form asking for permission to send you marketing information, or sometimes your consent is implied from your interactions or contractual relationship with us. In cases where your consent is implied, it is based on the assumption that you could reasonably expect to receive a marketing communication based on your interactions or contractual relationship with us.
Direct marketing is typically by email, but may include other less traditional or new channels. These forms of contact are managed by us or by our contracted service providers. Any direct addressed marketing sent or conducted by us or on our behalf will provide you with the opportunity to opt out.
General Principles
Who receives my information?
Within Accelera Agency, those who have access to your information are those who need it to fulfil our contractual and legal obligations.
Processors used by us may also receive data for these purposes. These are companies in the areas of IT services, telecommunications, and sales and marketing. If we use processors to provide our services, we take appropriate legal precautions and corresponding technical and organisational measures to ensure the protection of personal data in accordance with the relevant legal provisions.
Data is only passed on to third parties within the framework of the legal provisions. We only pass on user data to third parties if this is necessary, for example, for contractual purposes or due to legitimate interests in the economic and effective operation of our company, or if you have consented to the transfer of data.
How long will my data be stored?
To the extent necessary, we process and store your personal data for the duration of our business relationship, which includes, for example, the initiation and execution of a contract.
In addition, we are subject to various retention and documentation obligations, which result, among other things, from the statutory minimum retention periods and other retention periods prescribed in this sense, e.g. retention periods under tax or commercial law. Depending on the document and the legal regulation, the periods specified there for storage and documentation are up to 6 years in accordance with among other HMRC.
How do we secure your data?
Our website uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of content or contact requests that you send to us. In addition, we have taken numerous security measures ("technical and organisational measures"), such as encryption or access only when necessary, to ensure the most complete protection of personal data processed through this website.
Nevertheless, Internet-based data transmissions can always have security vulnerabilities, so that absolute protection cannot be guaranteed. And databases or records containing personal data may be breached inadvertently or by unlawful intrusion. If we learn of a data breach, we will notify all affected individuals whose personal data may have been compromised as soon as possible after the breach is discovered.
Is data transferred to a third country?
We process data in the course of operating our website. We do not normally transfer personal data to countries outside the UK and the EEA. However, if we do, we ensure that the processing of your personal data is governed by processing contracts that include standard contractual clauses to ensure a high level of data protection.
Minors
We do not request personal data from minors and children and do not knowingly collect such data or share it with third parties.
Automated Decision Making
Automated decision making is the process of making a decision by automated means without human involvement. Automated decision making does not occur.
DO NOT SELL
We do not sell your Personal Data.
Your rights and privileges
Rights to protect your data
Under the DPA and the GDPR, you may exercise the following rights:
Right to information
Right to rectification
Right to deletion
Right to data portability
Right to object
Right to withdraw consent
Right to lodge a complaint with a supervisory authority
Right not to be subject to a decision based solely on automated processing.
If you have any questions about the type of personal data we hold about you, or if you wish to exercise any of your rights, please contact us.
Updating your data
If you believe that the data we hold about you is inaccurate or that we are no longer entitled to use it and you wish to request that it be rectified or erased, or object to its processing, please contact us.
Withdrawal of your consent
You may withdraw any consent you have given at any time by contacting us. The legality of the data processing carried out until the withdrawal remains unaffected by the withdrawal.
Request for information
If you would like to make a request for information about your data, you can inform us in writing. We will respond to requests for information and correction as quickly as possible. If we are unable to respond to your request within thirty (30) days, we will tell you why and when we will be able to respond to your request. If we are unable to provide you with the Personal Data you have requested or to make a correction, we will tell you why.
Complaint to a supervisory authority
You have the right to lodge a complaint about our processing of personal data with a supervisory authority responsible for data protection. The competent supervisory authority in relation to our services is The Information Commissioner's Office (ICO), Wycliffe House, Water Ln, Wilmslow SK9 5AF, UK www.ico.org.uk. However, we would appreciate the opportunity to address your concerns before you contact the ICO.
Changes
We may update this Privacy Policy from time to time. If we make changes to this Privacy Policy, we will revise the effective date. This Privacy Policy was last updated on Sunday, 25th of February, 2024.
Questions
If you feel that the above is not sufficient or if you have any queries as regards the collection, processing or use of your information we are looking forward to hearing from you. We will make every effort to reply as soon as possible and take into consideration any suggestions from your end.
