Accelera’s partnership with Splunk wins TechTarget Archer Award for Best Demand Generation Campaign

Dear colleagues and industry partners,

I am thrilled to announce that Accelera has been honoured with the esteemed TechTarget Archer Awards for our exceptional work in demand generation campaigns.  

This recognition underscores our commitment to delivering remarkable results and driving success for our clients. I would like to take this opportunity to highlight our collaboration with Splunk's marketing team, which served as the catalyst for this prestigious prize. Together, we embarked on a journey to revolutionise Splunk’s digital demand generation, optimising processes and achieving outstanding outcomes.

At Accelera, we leveraged automation and advanced technologies to transform Splunk's Digital Marketing programs across the EMEA region. By automating budgeting, audience statistics requests, and proposals, we ensured streamlined workflows and improved efficiency. The central media plan, now seamlessly connected with chosen media partners, enables real-time updates and targeting adjustments. High volumes of complex lead generation campaigns are automatically launched through the Integrate lead delivery platform, maximising campaign visibility and management.

One of the key success drivers is the implementation of personalised Salesforce dashboards. These dashboards provided Splunk with comprehensive visibility into crucial performance indicators, including net new leads, MQL and SQL conversions, sales follow-up insights, and lead quality assessment. Through this holistic approach, we empowered Splunk with valuable and actionable insights, ensuring optimised decision-making and driving exceptional results.

The impact of our collaboration with Splunk has been truly transformative. Notably, we delivered substantial cost savings by replacing "bad" leads, unlocking additional value-added media spend, and saving countless hours for the Splunk Digital Marketing team. Moreover, our streamlined processes have led to a significant reduction in time spent on contract processing, invoice management, and accounting tasks.

The Archer Awards for Best Demand Generation Campaign is a testament to our team's dedication, expertise, and innovative strategies. We are immensely proud of this achievement, as it highlights our ability to generate remarkable outcomes and deliver tangible value to our clients.

I extend my gratitude to the entire EMEA Accelera team (Alex Austin, Aleena Kulsoom, and Wendy Austin) and our valued partner, TechTarget, for their unwavering commitment to excellence. Our success is a testament to our collaborative approach and shared vision of driving growth and success in the B2B tech industry.

To learn more about our award-winning services and how we can help your organisation achieve extraordinary results, please visit our website at www.accelera-agency.com. 

Thank you for your continued support and trust in Accelera.

Marco Perotti

Founder, Accelera.